Using the Search Demand Heat Map

Under the Analytics tab, an option called Heat Map displays a map that shows a point on the map for each search performed by your visitors. The point is located at the geographic center of the user's search term. This is typically the center of a postal code.

To load the heat map, click Analytics > Heat Map

To filter by date, or by a specific interface, select the options from the search form provided.

To export the raw data, click Export in the top right.

The heat map does not record searches for search actions like map movements which may trigger a new search in certain templates.  It only records searches where user typed in a geographic search term and clicked "Submit"
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Updated on: 12/11/2026