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# Account Performance Report

Applies To Enterprise accounts only

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## Introduction

The **Account Performance Report** is a monthly summary email sent automatically to Enterprise Administrators and Group Administrators. It provides insight into locator performance and lead activity over the previous 30 days.

This report highlights changes in key engagement metrics such as **Clicks to Call**, **Directions**, and **Leads**, helping account managers quickly identify trends in user interaction and lead response.

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## Report Overview

The report includes a performance summary at the top, displaying metrics with the most significant change compared to the previous 30-day period.  
​

The subject line dynamically reflects the top change.  
​**Example:** _MetaLocator Performance: Directions clicks have decreased by 9%._

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## Eligibility Requirements

The Account Performance Report is sent automatically to qualified users meeting the following criteria:

* Account **is active**
* At least **one published interface**
* At least **20 leads** or **1,000 page views** in the reporting period
* A valid **Analytics ID**
* Account registered for more than **31 days**

Group Administrator reports include analytics limited to the **ItemIDs** accessible through group membership.

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## Metrics Included

Each Account Performance Report includes the following metrics:

| Metric | Description |
| --- | --- |
| Clicks to Call | Number of times users clicked a phone link on a locator. |
| Website Clicks | Number of clicks from the locator to an external website. |
| Open Marker Window | Number of times users opened a map marker’s info window. |
| Directions | Number of times users requested driving directions. |
| Details | Number of clicks to view detailed location information. |
| Pageviews vs. Visits | Pageviews represent total locator loads; Visits represent unique sessions. |
| Searches | Number of searches performed within the locator. |
| Location Searches | Number of searches using a geographic term such as city, postal code, or country. |
| Total Leads | Total number of lead submissions received. |
| Total Tracked Leads | Leads with associated tracking data, such as source or campaign. |
| Spam Count | Leads flagged as spam by automated filters. |
| Total Acknowledged | Leads confirmed as acknowledged.  [Learn more about Lead Acknowledgement Tracking →](https://support.metalocator.com/en/articles/2645190-tracking-lead-acknowledgement)  |
| Total Ignored | Leads that remain unacknowledged after a defined time period. |
| Average Leads per Day | Average number of leads received daily. |
| Average Acknowledgement Time | Average time between lead submission and acknowledgment. |
| Leads per Location | Average number of leads per published location. |
| Leads per Sender | Average number of leads per unique sender. |

For a detailed guide on interpreting analytics, see [Introduction to MetaLocator Analytics →](https://support.metalocator.com/en/articles/3363866-introduction-to-metalocator-analytics).

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## Report Delivery

* **Frequency:** Monthly (every 30 days)
* **Delivery Method:** Email notification from MetaLocator
* **Data Source:** Analytics and Lead Dashboard modules

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## Summary

The **Account Performance Report** provides Enterprise administrators with a concise, data-driven summary of locator and lead performance. By highlighting trends and shifts in engagement, this automated report supports proactive management of leads, locations, and interface performance.

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## Related Articles

* [Tracking Lead Acknowledgement](https://support.metalocator.com/en/articles/2645190-tracking-lead-acknowledgement)
* [Introduction to MetaLocator Analytics](https://support.metalocator.com/en/articles/3363866-introduction-to-metalocator-analytics)